Meet us at Adobe Max in LA! We are taking over the creativity conference with an amazing program including several sessions and workshops dedicated to 3D workflows and even a 3D & AR village.
3D & AR SESSIONS
Take your 3D skills to the next level with inspiring sessions focuses on 3D workflows.
3D Painting for Designers: A 3D Artist’s Process with Substance Painter, with Christophe Desse, 3d technical artist, xtrm3d. Discover how you can go from zero to hero in 3D painting with Christophe Desse, lead technical artist at Naughty Dog and 3D art training specialist. The need for designers to develop and grow their 3D skills is essential as 3D technology becomes fundamental in key design markets like retail and e-commerce, consumer products, and apparel design. Christophe will share his experience using Substance Painter to create industry-defining work, giving you insight into his precise workflow, go-to tips and tricks, and more. Get ready to start painting your own 3D models, and unleash your imagination!
Aiming for the Perfect Shot: A Sneak Peek of IKEA’s 3D Production Processes, with Taco Van der Maden, Development & Operations I.T. Manager, IKEA Communications AB and Ronnie Ekdahl, Manager 3D Models, IKEA Communications AB. Discover how IKEA streamlines the generation of photorealistic renderings for product images and complete room setups, as well as the production of AR/VR and motion media.
Driving Innovation and Change: Elevating the Role of Immersive Design at Amazon, with Ross McKegney, Director of Engineering, Adobe and Dennis Harrington, Design Technology Leader for Amazon’s UX Lab, Amazon. 3D design is an essential skill for modern product design teams. Immersive 3D technologies enable creative teams to operationalize design efficiencies, deliver immersive brand visualization, and accelerate a product’s time to market. Amazon is committed to innovation in design in parallel with their obligation to make sustainable design and living commonplace.
How Substance Apps bring stories to life in creative, conceptual 3D Design, with Matthias Winckelmann, Creative Director & Managing Partner, foam Studio. Learn how innovative, Berlin-based foam Studio uses 3D software to bring their designs to life. Matthias Winckelmann will dive deep into the creative process that drives foam Studio’s unique visual language. foam Studio uses the Substance suite to create custom visual experiences for global advertising campaigns, from creating imaginary worlds for the products of tomorrow to designing the autonomous car of the future.
HANDS-ON LAB WITH WES MCDERMOTT
Learn how to create the next generation of digital content with 3D. As a designer working in today’s pipelines, you’ll need to learn how you can include 3D objects into your projects and apply textures and materials to reproduce realistic surfaces for 3D assets. In this hands-on lab for designers new to Substance Painter, Wes McDermott, Substance product manager and Substance artist, will show you how to create textures for 3D assets using Substance Painter.
Join Wes on this practical and fun journey into painting in 3D and you’ll learn: How to fully texture a 3D object from scratch / Best practices for correctly creating physically based materials / The entire 3D painting process — from model preparation to rendering a final asset in Adobe Dimension.
TAKE A TOUR OF THE 3D & AR VILLAGE
Substance will be on the show floor with a great team of demo artists ready to answer all your questions and showcase our latest news. Enter the world of 3D design and Augmented Reality by joining us at the 3D & AR Village!
As we are now part of the Adobe Family, we are happy to provide you a special discount to attend the full event. Use the code 19MSBDP when registering and save $500 on the MAX price (regular price US$1895) to enjoy the full MAX experience.